Local Online Marketplace for Cities & Regions
Every city and region deserves a vibrant and dynamic city portal for events, offers from restaurateurs, services from service providers, and products from local merchants.
We provide cities, regions, and countries with a digital home – thereby strengthening the local economy!
Our highly professional local online marketplace software offers all the features that local merchants, service companies, and the hospitality industry need to attract new customers. The highlight: Our platform technology is implemented in no time, cost-effective, and very easy to use.
"The online marketplace Letzshop, implemented by Platoyo, helps stores face the digital challenge while simultaneously supporting retail." Lex Delles, Minister for Small and Medium-Sized Enterprises & Tourism, Luxembourg.
The challenge
The city marketing faces the challenge that locals and tourists increasingly demand a seamless information experience across online and offline channels. This includes publications on events, gastronomy, and services, as well as trade and available goods. Cities and regions that are only represented offline lose visibility, relevance, and attractiveness.
Online City Marketing with Platoyo – for modern cities and regions!
With our easy-to-use platform solution, we help city marketing, regional trade, service companies, and the hospitality industry harness the potential of the ROPO effect (Research Online Purchase Offline). This way, we bring the full range of the city's offerings online, making it easy for customers to discover and consume regional offers!
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Intuitive user interface, start immediately without any prior knowledge
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250 features for a vibrant and lively city portal full of added value!
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Individual provider profiles made easy
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Over 10 years of passionate support for regional trade
6 Reasons for a City Marketing Portal
A Local Online Marketplace makes the city and its merchants, service companies, and gastronomy visible online. Additionally, such a portal supports local businesses in achieving long-term success through collective digitalization. This strengthens the entire region.
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The connection between offline and online strengthens cities and regions sustainably.
Strengthening the local economy
A city portal opens up new communication and sales channels for retail, service companies, and the hospitality industry, keeping purchasing power within the region. For a strong local economy.
A new shopping experience
Research online, consume offline – consumers increasingly demand a seamless experience across all communication channels. A city portal in the form of an online marketplace bridges these worlds.
City Marketing
City portals showcase the diversity of the local economy, making them an essential city marketing tool. With the Platoyo solution, you not only promote regional events, gastronomy, and job offers but also products and services.
Digitalization of local providers
Regional providers remain competitive by digitizing their offerings and connecting their physical presence with the online world. With an attractive and functional city portal, it’s easy to benefit from the omnichannel trend!
Revitalization of trade associations
The joint launch of a city portal promotes cohesion and communication among local businesses. Often, they serve as the starting point for further initiatives to revitalize and strengthen the region!
Buying local is booming
Megatrend Sustainability! Consumers increasingly want to shop locally and support sustainable products, services, and businesses. A city portal emphasizes the importance of regional products, raises awareness for local brands and goods, and simplifies the customer journey.
Important features for cities, regions, & countries
Cities and regions have a lot to offer! Naturally, they also need a platform solution that makes these offerings digitally visible! At Platoyo, the features are specifically tailored to the needs of cities and regions. And the best part: all functions are easy to use, even without technical knowledge!
Events & Tickets
Regional products and beyond, a vibrant place of interaction and culture: this is how modern cities and regions present themselves! With our event feature, you can specifically promote your events – including ticket sales.
Provider Profiles
Every service company, merchant, and restaurant receives its own provider profile, where the focus is on the business team. Images, address, brochures, a listing of all brands, and additional characteristics (e.g., wheelchair accessible, payment methods) can also be included.
Gastronomy
Digitalization for restaurants, pubs, and more is quick and easy with a city portal! Restaurateurs can showcase their menus and daily specials online for contactless orders, including table reservations.
Online Marketplace
A comprehensive online marketplace enables merchants to easily showcase their products and services and sell them online if desired. We automatically synchronize inventories and prices with the individual stores' inventory management systems in the background.
Appointment Scheduling
Through the city portal, providers can describe and promote their services. Consumers can then book these services directly online using the appointment scheduling tool. This enhances the attractiveness of local offerings, provides potential customers with the flexibility they desire, and ensures high SEO effects.
City Voucher System
Customers can purchase and redeem vouchers online or offline at participating retailers, restaurants, and service providers with the Platoyo city voucher system. Employer vouchers are also available through the city portal. Billing and transfers are fully automated.
Job Listings
All job openings in the city in one place! Companies can post job offers on the city portal, presenting themselves as attractive employers in the region and attracting new employees.
Provider Websites
If desired, each provider also receives an automated web presence. All data from the city portal is displayed again with their own logo and main menu under their own domain.
Sounds interesting?
Customer Success Story
Success Story Monheim am Rhein
Monheim am Rhein (population approximately 43,000) is located between Düsseldorf and Cologne and impresses with its modern infrastructure, vibrant cultural scene, and innovative urban development projects.
The goal
Under the name "Monheimer Lokalhelden", a modern city portal was to be created that goes beyond the classic online marketplace. In addition to products, it also features services, events, gastronomy, job offers, city vouchers, and more. This initiative aims to strengthen the local economy and the community.
The result
A platform that allows all local businesses to showcase their offerings and benefit from the potential of online commerce. For the population, it created a central hub for information and offers related to the local economy.
With diverse features, excellent SEO performance, and easy data import, the portal has proven to be a valuable tool for the local economy and is very well received by the Monheim population.
Local Engagement + Platoyo Technology = Vibrant and Diverse City Portal!
"With Monheimer Lokalhelden, we want to provide a diverse city portal. The city of Monheim am Rhein has very high standards. Platoyo has clearly convinced us with its wide range of features."
Ursula Heuwerth, City Management Monheim am Rhein
"Platoyo was born from the idea that if sellers join forces they will always be stronger than any individual seller can be. Our technology helps sellers, service providers, and restaurateurs gain more visibility together and prepares their businesses for the future by combining the strengths of local presence with the endless possibilities of the online world."
Roman Heimbold, CEO Platoyo
Examples of cities and regions using Platoyo technology