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Niche Marketplace

Vertical marketplaces create the opportunity to stand out in an increasingly crowded online ecommerce space and occupy a niche where they are perceived as a leading player in the market.

Platoyo provides the technology, features, and processes for your niche marketplace.

A powerful Software as a Service (SaaS) solution for commerce platforms with flexible customization options, extensive marketplace features, and over 10 years of experience in creating and operating successful niche marketplaces makes us a strong partner for those who want to dominate their niche.

"With Platoyo, we have built our online marketplace as a central hub for the entire industry. This allows us to perfectly showcase not only products but also tips, events, and industry news." Roland Ehry, Project Lead, ShotLine24

Roland Ehry Platoyo Shotline

The challenge

Vertical marketplaces have the opportunity to stand out in a highly competitive environment through a specialized offering. In addition to the product range and marketing, a technically sophisticated platform is crucial, ensuring flexibility and the ability to respond quickly to market changes.

Become the industry's one-stop shop with Platoyo.

With Platoyo, operators can aggregate a large assortment of themed products from third-party providers. The sophisticated software solution meets all the needs to start a modern online marketplace. The user-friendly interface makes it easy for retailers, craft businesses, and service companies to utilize the infrastructure, creating a central ecosystem as THE go-to destination in a segment.

 
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    Cutting-edge marketplace technology that fulfills all needs (frontend & backend)

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    Flexible data integration from all sources and formats

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    Appealing and user-friendly interface

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    10+ years of experience in creating and operating niche marketplaces

     
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6 reasons for a Niche Marketplace 

A niche marketplace creates the opportunity to stand out from competitors and position yourself as an expert on a specific topic. Targeted communication appeals directly to the audience, and the curated offerings allow marketplace operators to align resources and processes accordingly. The result: increased customer loyalty, efficiency, and revenue.

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    Successfully stand out from competitors through specialization

     

Wide range through specialization

 Customers find all products and services from a specific industry bundled on the platform. A true one-stop shop experience that makes shopping attractive and convenient!
 

Elevated SEO power

Vertical platforms with specific content achieve better SEO performance than individual online shops or general marketplaces. As a result, they rank significantly higher in search engine results.

New customer base

A niche marketplace opens up new customer groups: the chance that customers will find the right product is significantly higher due to the wide range of products in a marketplace compared to a single online shop.

Low inventory costs

By connecting third-party providers, the product range on the platform expands, preserving working capital without needing to supply all the products yourself.

Data sovereignty

 Having your own platform means data sovereignty and a deepe understanding of customer behavior. This enables you to conduct your own marketing activities effectively and efficiently, and offer advertising opportunities to third-party customers (“Retail Media”).

Stand out from the crowd!

Themen Niche marketplaces allow for targeted communication and effective positioning as an expert. This directly sets providers apart from the competition!

Our key features for a successful vertical marketplace

A niche marketplace requires reliable technology in the background, comprehensive marketplace features, and proven processes. Important: due to the diverse participants, the platform must be able to meet various requirements and be easy for everyone to use.

 
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Online marketplace

The Platoyo Software as a Service (SaaS) solution is a state-of-the-art online marketplace equipped with over 250 innovative features, a user-friendly interface, and optimized processes that ensure seamless integration of online and offline trade.

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Easy data integration

Many products, many sellers, and above all, many different data formats? With Platoyo, it's no problem, because we ensure smooth data import from a wide variety of sources and formats.

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Individual online shops

In addition to the shared platform, sellers can have individual online shops with their own domains. This enables independent marketing activities and increases motivation!

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Campaigns

Platoyo enables the planning and implementation of targeted content on the platform. Whether it's seasonal campaigns, product groups, or theme-specific offers, all of these can be effectively promoted with just a few clicks.

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Integrated AI

With our integrated AI tool, we support sellers in creating text and ensure improved results in search engines (SEO). At the push of a button, the artificial intelligence generates product descriptions, category descriptions, and company profiles.

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Ecosystem

Platoyo not only enables online trade but also the creation of an entire ecosystem—depending on the theme—with service companies, craft businesses, and products.

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Intuitive user interface

Our marketplace solution features a user-friendly and appealing interface that is specifically tailored to the needs of users. It can be operated intuitively without extensive technical knowledge.

Sounds interesting?

Customer Success Story

Use Case ARS

Der Arbeitskreis Richtiges Spielzeug (ARS) is an association of 70 innovative and dedicated stationary stores for high-quality toys in Germany, Switzerland, Italy, and Luxembourg. The ARS lacked a cross-seller platform for presenting and selling their toys.

The result

A highly functional online marketplace that exceeded expectations right at launch. Additionally, individual sellers received personalized online shops for independent activities and to increase local visibility.

An online marketplace as an ecosystem themed "High-Quality Toys," featuring online sales, stationary stores, and services, implemented with Platoyo in just 3 months.

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"The launch of www.richtiggutesspielzeug.de was an absolute highlight for us. Expectations were high and were far exceeded!"
Philipp Dresel, Managing Director ARS

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Examples of vertical marketplaces using Platoyo software

  • Shotline Jagd Outdoor Marktplatz
  • Bagmondo Lederwaren Taschen Online Marktplatz
  • Modehaus Online Marktplaz Mode
  • ARS-Logo - Platoyo

Schedule a free consultation now!

We will discuss your platform project, guide you through the key features and possibilities of our omnichannel solution, and together determine if Platoyo is the right partner for your vertical marketplace.