Omnichannel Platform

More than 250 features

Platoyo creates a fully equipped and highly scalable omnichannel solution, online marketplace or multi-vendor platform for you in the shortest possible time. The features cover the entire process from data import and marketplace functionalities to payment and logistics. You don't need a software developer or your own server. In this overview, we list the most important of the more than 250 features of the Platoyo omnichannel solution.

Online marketplace, multi-shop solution, commerce platform - ready to go with Platoyo! 

"We win Europe-wide tenders for omnichannel platforms. No provider offers as many features as Platoyo!” Hubert Hölzl, CTO Platoyo

Hubert Hölzl CTO Platoyo white background
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    All features always developed for the seamless connection of online and offline

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    Highly professional Software as a Service (SaaS) solution, made in Germany

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    5-10 updates daily for the best possible performance and user-friendliness

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    10+ years of experience in creating and operating omnichannel platforms

Everything from a single source

Platoyo Omnichannel Features EN

Basic profiles

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    Basic Data

    Providers can enter various data about themselves and their company (e.g. name, address, phone number, fax number, email, opening hours).
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    Description of the business

    Providers can describe their business in detail and thus also set SEO accents.
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    Google Maps

    Each basic profile receives a Google Maps map.
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    Providers can use several images for the presentation of their profile (e.g. portraits, interior and exterior views, action images, etc.).
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    Introduction Video

    Suppliers can integrate a YouTube or Vimeo video into their basic profile and introduce themselves personally to their customers.
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    Brochures & leaflets

    All suppliers can upload brochures as PDF files. The end customer can browse these on the platform and download them as required.
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    List of brands

    Suppliers can store brands in the system. These are displayed on the respective basic profile and are recorded using the general search function.
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    Social Media

    Providers can link their social media channels (e.g. Facebook, Twitter, Instagram, Pinterest) to their basic profile.
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    Link to your own website

    Providers can link their own website directly to their basic profile.
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    Search feature

    The entries in the basic profile are entered using the general search function.
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    Each basic profile is given a "speaking" permalink to enable direct links to the profile page.
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    Email address

    Providers can store different email addresses for e.g. customer contact, accounting and technology.
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    Vendors can register themselves on the marketplace.
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    GTC as PDF in confirmation email

    After the order confirmation from the provider, a confirmation email is sent to the customer. The platform terms and conditions and the revocation policy as well as the retailer's terms and conditions are sent as PDF attachments.
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    Individual AGB management

    Providers can manage and upload their GTCs independently.
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    Packaging register

    In accordance with the new Packaging Act (from July 2022), the following information is mandatory for suppliers: 1) Registration number & 2) System operator of the packaging material register system used.
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    Click & Reserve Function

    Suppliers can activate this service as a button on the product detail page. Customers can reserve a desired product by entering their name and email address.


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    Detailed seller information

    Vendors receive their own page on which their vendor information (terms and conditions, etc.) and their legal notice are displayed.
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    Warning limited number

    The platform gives suppliers a warning when there are only a few products left in stock.
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    Internal note field

    Retailers can add internal notes to their orders.
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    Personal note field

    Customers can add a personal note to their order.
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    Order Splitting

    The cross-retailer order is automatically split into individual orders by retailer after payment. The various delivery types, coupons, vouchers etc. are taken into account.
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    Settlement of transactions

    The system automatically settles the transactions with the merchants and distributes the credit balances (credit balance minus fees).
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    Tip of the day

    Admins can place a product prominently on the homepage as the "Tip of the day".
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    Service type: Waste electrical equipment take-back

    Retailers can now offer their customers the service of taking back old electrical appliances when ordering new goods. The retailer can activate this service independently in the product settings, either with or without fees.
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    Shopping lists

    Admins can create shopping lists and customers can select these products directly and add them to the shopping cart (e.g. materials for the start of school for a specific class).
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    Services for API-Products

    Product data imported via the API interface can be supplemented with services, such as the new returns service. Each service is given its own API identifier,...
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    Extensive filter functions

    Platform operators can define (product) filters such as size, color, brand (incl. aliases).
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    Nutritional table

    Suppliers can provide a nutritional value table as additional information for food.
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    Product import

    Retailers can import their products automatically (e.g. from the merchandise management system or online store).
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    Extended counter

    Retailers can set pre-order times for products.
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    Invoice tool

    The system automatically sends the invoice to the customer by email on behalf of the retailer (optional).
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    Opening hours vs. delivery times

    Retailers can specify delivery times that differ from the opening hours during which the couriers can collect the goods.
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    Suppliers can offer the customer delivery of the goods on the day of the order.
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    Delivery methods & delivery costs

    Suppliers: You can specify the minimum order value for free delivery. You can also specify whether you deliver orders within a certain radius yourself.
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    Click & Collect

    Retailers can offer "Click & Collect", i.e. users pay online and pick up the products themselves in the store.
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    Widget "More products"

    The system automatically finds similar products for the product focus.
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    Local job market

    Platform operators, city managers and local providers can now advertise vacancies clearly and concisely.
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    Order extras

    Suppliers can offer additional extras in the ordering process free of charge or for a fee (e.g. gift wrapping or a personal note).
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    Comprehensive shopping cart & payment process

    The marketplace enables a comprehensive shopping cart across all retailers with a single payment process.
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    Special offers

    Suppliers can set promotional prices for their products. The special price is highlighted on the product.
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    Campaign Tool

    Admins can create campaigns with titles, descriptions and product lists and place them prominently on all pages.
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    Suppliers can deposit coupons for redemption in the stationary store.
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    Zoom view

    Vendors inside can enlarge images and view details on the product detail page.
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    Allergens text field

    Retailers can explicitly point out allergens in their products.
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    Manual product input

    Retailers can enter their products manually.
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    Individual product sequence

    Retailers can specify the order in which their products are displayed on their store profile.
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    Video app for retailers

    Retailers can confirm orders with a video message to thank you personally and give tips for the purchased goods.
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    Email & SMS notifications

    Retailers receive an email or SMS when an order is received.
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    National orders

    Suppliers can shop on the platform throughout Germany.
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    Own delivery

    Retailers can configure their own deliveries (delivery area, costs, time window).
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    Subsidization of delivery costs

    Retailers can specify cheaper deliveries for minimum order values.
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    Change history GTC management

    Operators can use the change history to see exactly which changes have been made to the GTC settings.
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    Admin - Manage privacy settings

    Administrators can manage the data protection provisions on the platform themselves and change them as required. The change history shows all previous changes.

Service provider

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    Each service has its own detail page with a detailed description and pictures, an appointment scheduling tool and the address, Google Maps, opening hours and contact options.
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    Picture Upload

    Providers can upload vivid images to their profile.
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    Service providers can add images to their services.
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    Scheduling tool

    Service providers use the appointment scheduling tool to coordinate specific customer requests and can confirm, change or reject them via the system.
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    Pricing strategy

    Service providers can choose from various pricing strategies (e.g. free of charge, fixed price, price from, price on request).


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    Profile additions

    Restaurateurs can list numerous features on their profiles (e.g. organic, vegan, gluten-free, with a playground, with a beer garden, etc.).
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    Online Check-In/ Registration

    With online registration, providers have control over the number of visitors to their restaurant.
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    Weekly Reminder

    The platform sends a reminder once a week so that restaurateurs can update their menus.
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    Food and drinks menu as PDF

    Restaurateurs can upload their food and drink menus as PDF files.
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    Digital menu with QR code

    Restaurateurs can completely digitize their food and drink menus on Platoyo. This makes the offer easier for customers to search and filter (e.g. "only show vegan food").
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    QR Code Generator

    Restaurateurs can have QR codes generated for each digital menu. Visitors on site can use them to open the menus contactlessly.
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    Overview page

    All job advertisements on the platform are also displayed on a central page.
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    Daily specials

    Restaurateurs can highlight selected dishes as a daily special.

Events & Tickets

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    Overview page

    On a central overview page, customers can search and filter all events on the platform according to various criteria.
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    Calendar of events of the providers

    Providers can maintain their own calendar of events on their profile.
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    Platform-wide events

    The platform operators and admins can create public events.
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    Online sale of event tickets

    Customers can purchase tickets for a desired event directly via the event calendar (without seat selection).

World of brands

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    Brand directory

    The system lists all activated brands for providers on a central page in alphabetical order.
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    Brand page

    Each activated brand automatically receives its own page with logo, mood image, background text and a list of all providers and products on the portal.
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    Brand filter

    Customers can filter products by activated brands.
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    Brand alias

    Admins can store aliases with different spellings and spelling mistakes for a brand in order to intercept incorrect entries by retailers. The system then displays the correct spelling.
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    Tokens are explicitly released by the admins in order to prevent incorrect entries by retailers.
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    Brands in the store

    The brands of the products listed online are automatically recognized and processed by the system. Retailers can also enter brands that they only stock in the store.

Automated Online Shops

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    Suppliers can activate their own online store.
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    The company logo can be integrated into the automated online store.
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    Main menu

    The main menu in the automated online store can be customized according to the operator's preferences.
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    Payment & billing

    All payment processes and invoicing for the automated online store are carried out via the associated platform.
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    Individual Google evaluations

    Owners of an automated online store have their own access to Google services such as Google Analytics, Google Ad Services, etc.
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    Product selection

    Each automated online store only displays the product range of the respective provider.
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    Individual domain

    Each automated online store has its own domain that can be accessed via the Internet.

Branch system

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    Overview page

    Different stores can be combined into a chain on the platform. Each chain has its own overview page with a list of stores and products.
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    Product grouping

    The search function groups similar products from different stores and, if desired, displays all retailers who stock the product.
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    Extended availability display

    Products that are available in more than one store in a chain receive a corresponding notice and a list of the stores carrying the product, including a Google Map
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    Multi-Shop Management

    With one login, employees can edit all stores in the chain, process orders, retrieve invoices and much more, depending on their rights.
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    Role system

    With the help of the detailed role system, different authorizations can be stored for employees. This includes order management, statistics, changes to prices and availability, voucher management, etc.
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    Change history

    Manual changes to data are logged by the system for a period of 60 days and displayed to the chain admin. This includes, for example, editing store data, product prices, changes to entrances, etc.

Filter system

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    Product and supplier filter

    Product and provider filter for city districts and streets.
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    Filter configuration

    Filters are very important for a targeted search. Admins can set up filters according to the specific needs of the platform.
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    Local search limitation

    Customers can narrow down their search for providers using geographical search criteria (e.g. entering the city, zip code, size of the radius, etc.).
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    Attribute mapping

    Admins can map and group attributes and values for the filters, e.g. "black" and "deep black" are assigned to the "black" filter.
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    If required, only activated attributes and values are used in the filter to catch incorrect entries by retailers.
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    Search bar - Autocomplete function

    Search hits are displayed in the preview as you type in a search term.

Platoyo Data Factory

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    Any format

    Platoyo can handle all formats: CSV, XML, JSON, etc.
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    Any rules

    Individual rules and logics can be stored for each external PIM and each stock file.
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    Any stock sources

    Retailers can import their inventory data from several merchandise management systems into Platoyo.
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    Any product data sources

    Retailers can obtain their product master data from several brands.
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    Any transmission path

    Platoyo can retrieve the data via FTP, URL, API or Dropbox.
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    Any rhythm

    You can freely configure the frequency at which the import should take place (from a few minutes to several days).
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    Difference or complete imports

    The system supports complete imports or the retrieval of changes since the last change.
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    Blocking of data

    Criteria can be defined that prevent products from being displayed (e.g. minimum stock of products, specific brands or certain categories).
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    Retailers can define their mapping. The system notifies the respective retailer when new mappings are required.
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    Platoyo contacts the administrators to analyze errors if the number of available products drops unexpectedly.
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    Any export format

    The data transformer can also make the data available in its format for its own purposes (e.g. for your own online store).

Interfaces / API

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    GraphQL interface

    The extensive GraphQL interface enables the retrieval of a wide range of data from the platform (profile data, product data, product search, events, delivery data, categories, etc.).
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    Import event data

    The system imports event data from external sources directly into the platform.
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    Product export

    Product data is available in various formats for use on third-party platforms as a feed (Google Shopping, Facebook, Idealo, etc.).
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    Orders via API interface

    Suppliers can connect their merchandise management system to the Platoyo systems in order to retrieve open orders and confirm them directly in their merchandise management system.
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    Sending of emails via Postmark (monitoring dispatch, prevention of being classified as SPAM).

City voucher system

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    Online and offline purchase of vouchers

    Vouchers can be easily purchased and redeemed online and offline.
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    Voucher branding

    The online and offline vouchers can be individually branded.
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    Employer vouchers

    Employers can manage the vouchers to their employees independently via the platform.
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    Voucher system: Different fees for retailers

    Commissions can also be set at provider level in the voucher system.
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    Online directory of all providers

    A provider overview list shows all acceptance and redemption points.
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    Fully automated billing

    Billing, debits and credits between providers are fully automated by the platform.
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    Free number of issuing and acceptance points

    The number of companies participating in the voucher system is not limited.

SEO & Social Media

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    SEO Texts

    SEO texts and corresponding metadata can be stored for the various areas and categories on the platform.
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    SEO tool for optimization

    Retailers receive automatically generated SEO analyses for their product data every 4 weeks.
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    Search engine optimized structure

    The clear structure of the page layout achieves high SEO scores.
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    Speaking URL

    The system uses speaking URLs to score points with providers and search engines.
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    Content-Delivery Networks

    The system uses content delivery networks (CDN) to ensure fast delivery of images and other assets.
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    Social Media Sharing Functions

    Providers can easily share content on their social networks using the share buttons.
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    Short URL for profile

    Providers can receive short URLs for their profiles, e.g.
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    The data of a page is also transferred to the search engines in format.

Job advertisements

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    Show vacancies

    Providers can display job advertisements as text or as a PDF document on their profiles.
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    Publication period

    Providers can set the start and end date of the advertisement.


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    Platform's own access to Google Analytics

    Providers receive access for the analysis and evaluation of Google Analytics data.
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    Statistical evaluations at city and retailer level

    Providers can view statistical evaluations on two levels.
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    Statistics emails

    Providers receive an email every 14 days with the most important parameters and optimization suggestions for the profiles.


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    Multilingual interfaces

    The interfaces can be created in several languages.
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    Configurable currency

    Standard currencies are stored in the system.
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    Multilingual content

    The content can be created in several languages.
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    Configurable tax rates

    The control rates can be configured centrally.
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    Multilingual product imports

    The product data can be processed in different languages.
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    Automated translation

    Missing translations in the product data are automatically completed with the help of artificial intelligence (DeepL).

Further features & functions

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    Standard routes customizable

    The terms in the standard URL can now be customized per platform. For example, the path for vendors on atalanda is /vendor/{permalink vendor}.
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    Klarna: Blocking of employees

    The employees of a platform operator are not allowed to pay with Klarna payment methods due to Klarna guidelines. With the help of the new feature, Klarna payment methods are automatically deactivated for users who want to order with the operator's email addresses.
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    Own domain

    Own domain for the operator of the marketplace.

"Our omnichannel platform with over 250 features ranging from simple data integration to payment processing can be used flexibly and quickly. We have been passionately linking online and offline for more than a decade."
Roman Heimbold, CEO Platoyo

Roman  Heimbold CEO large icon gray background

Book a free consultation call now!

We'll discuss your platform project, walk through the key features and capabilities of our omnichannel solution, and together determine if Platoyo is the right partner for you.