Digitalize your branches

Hardly anyone shops in stationary retail without researching online beforehand. This ROPO behavior (Research Online Purchase Offline) has become the norm for consumers, while the desire for offline shopping is simultaneously increasing. Those who skillfully combine the opportunities of online commerce with the strengths of local stores will emerge as clear winners from these developments.

What is needed for this: a well-thought-out omnichannel strategy and the technology that cleverly supports it.

Platoyo supports chain stores with state-of-the-art technology, a comprehensive feature set, and efficient processes.

The challenge

Chain stores typically have a shared inventory management system and a central online presence. The problem with this setup is that while it allows sales through the central online shop, the individual branches remain barely visible.

With Platoyo technology, branches receive centrally managed online presences that offer real added value for end customers.

Our omnichannel solution is designed to meet the needs of chain stores. It specifically supports the advantages of central management such as unified corporate identity (CI), shared inventory management, and standardized sales processes. At the same time, it enables individual online shops, allowing branches to independently promote their products and services. The local inventory display attracts customers directly to the store!

Combination of a central commerce platform and individual online shops
State-of-the-art technology with 5-10 updates per day
Flexible software solution. Customizable to individual needs.
10+ years of experience in connecting online and offline.

Online marketplace

All products can be displayed on a central online marketplace with a cross-branch shopping cart upon request. The Platoyo marketplace solution includes 250+ features that specifically support online-offline integration.

Individual online shops

Branches can receive individual online presences with optional shopping functionalities under their own domain, if desired. This enables independent marketing activities and boosts sales!

Integration with inventory management systems

Inventory and prices are automatically synchronized with the branches' inventory management systems. This ensures clarity on what is available, where, and at what price.

Display of product availability

Important for customers: availability display for the local branch. This allows them to conveniently research online before shopping locally. A seamless shopping experience for customers and ROPO effects for the branches!

Flexible delivery options

Whether it's classic shipping, Click & Collect, Same Day Delivery, Ship from Store, or simply in-store shopping after online research - all are flexibly supported by the Platoyo platform.

Services & Events

Stationary stores have a lot to offer! With the Platoyo solution, branches can easily promote their services, events, and job listings online, driving more traffic and increasing customer loyalty.

Customer Success Story

Use Case SPORT 2000

SPORT 2000 is part of the ANWR Group eG, one of the most successful and highest-revenue retail cooperatives in Europe. The group already has a powerful online shop, but the stationary stores also desire an online shop with their own content and individual domain.

Important prerequisite: centralized implementation and maintenance, so the stores do not have any technical effort with their new online shop.

The result

The multi-shop platform was available for boarding and branding within three days. The entire project was completed in just four months.

Technical implementation by Platoyo with minimal resource investment from SPORT 2000.

Digitalize your branches

6 reasons for a branch platform

Centrally organized, locally present - strong together!

Digitalization of branches

Centralized & individual

Real-time inventory

Even more customer service

Omnichannel strategy

Increase visibility

Key features for chain stores